Your Story Is the Strategy. Our AI Is the Engine.
IMost founders have an incredible journey but no system to turn it into press, funding, and authority. That's why we built a proprietary platform powered by both agentic and generative AI that maps your founder story onto the Hero's Journey framework, then builds your entire media strategy around it.
The result? A narrative that gets you featured in Forbes, Business Insider, and CNBC. A personal brand that makes investors come to you. And a content engine that keeps working long after launch week.
Your Story Is the Strategy. Our AI Is the Engine.
Our AI platform analyses your founder journey, identifies the story angles the media actually wants, and generates a full distribution strategy to get you seen. This isn't a chatbot. It's a proprietary system built on a decade of real media placements, real founder exits, and real headlines.
Your Hero's Journey, mapped. Our agentic AI interviews you, maps your story to the Hero's Journey arc, and finds the moments that resonate with press, investors, and audiences.
Media strategy, built. Generative AI creates your pitch angles, press targets, content calendar, and distribution plan, all tailored to your industry and stage.
Placements, delivered. We don't just hand you a plan. We execute. Our founders have been featured in Forbes, CNBC, Business Insider, TechCrunch, and 100+ publications worldwide.
A brand that compounds. Every placement builds on the last. Your story becomes your most valuable business asset, opening doors to VC funding, book deals, speaking invitations, and acquisition interest.
Your Hero’s Journey = Success
I know what it feels like to build something from nothing, because I've done it. I wireframed my first app on my bedroom floor in NYC — and watched it scale to 5 million users. That momentum led to book deals with Penguin Random House and Simon & Schuster, representation by WME, and eventually Greg Berlanti and Warner Bros. optioning the film rights.
None of that happened because I had the best product. It happened because I knew how to tell the story.
Now I take everything I learned building, pitching, and scaling — and I use it to help founders do the same. I work with startups and VCs to build the narrative that increases valuation, commands attention, and turns your vision into something the world gets behind. Especially if you feel like an outsider — that's exactly where the best stories come from.
Story first strategy
Your narrative comes before your pitch, your deck, and your content plan
Built for founders
I work with people building something real, who need their story to do real work.